Which two pacing scenarios represent spend-behavior that’s working as intended? (select two)Select All Correct Responses

Question: Which two pacing scenarios represent spend-behavior that’s working as intended? (select two)Select All Correct Responses

• Even pacing line item overspends in the first six hours, and then pauses insertion order spend
• Even pacing line item spends 200% up front then evens out by the end of the month
• Ahead pacing line item spends 120% of its expected daily spend
• ASAP pacing line item spends the entire budget within the first couple of hours

Answers are: Ahead pacing line item spends 120% of its expected daily spend and ASAP pacing line item spends the entire budget within the first couple of hours

Explanation: 

Pacing ahead is the best option when you want to spend the total budget on a single flight without the risk of underspending. The pacing method aims to spend a little faster than equal amounts, which can be up to 120 percent of your budgeted spending goal. This is to ensure sure that you’ve spent all of your budget before the end of your flight. It is also continuously updated.

ASAP Pacing is ideal If you’re looking to spend your budgets in a short time and don’t worry about saving money to save for the future. ASAP pacing may also be efficient when line items are designed for smaller inventory because there’s not much of a chance of spending too fast.

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Query: Which two pacing scenarios represent spend-behavior that’s working as intended? (select two)Select All Correct Responses