Which two views show the revenue and conversion metrics for line items? (select two)

Which two views show the revenue and conversion metrics for line items? (select two)

Question: Which two views show the revenue and conversion metrics for line items? (select two)

  • Quality view
  • Pacing view
  • Optimization view
  • Performance view

Answers are: Optimization view and Performance view

Explanation

The Optimization view will show the extent to which your insertion order as well as line item items are in the right direction to meet your spending and performance targets. In the tables for line items the Optimization view will also offer suggestions for making changes to increase pacing and efficiency.

Learn more here: https://support.google.com/displayvideo/answer/7563784

Performance generally refers to the value you’re getting from the impressions that you’ve purchased. It is measured in terms of the following:

  • Impressions
  • Clicks
  • Conversions
  • Revenue

Learn more here: https://support.google.com/displayvideo/answer/2697800

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