Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?

Here are some best question and answers or practices for Google Adwords Fundamental Certification exam

Question: Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?

  • Mobile bid adjustments
  • Target return on ad spend (ROAS)
  • Target search page location flexible bidding strategy
  • Cost-per-acquisition (CPA)

Answer:

  • Mobile bid adjustments

Explanation: Smartphone offer changes are the perfect bid for an advertiser that needs to push more mobile user clicks. As with Google Advertising campaigns on the internet, smartphone campaigns use tenders and targets to decide where and when the ads appear. If you come from a mobile computer, a certain location or at a certain time of day, a click might be more important for you. You can raise or decrease bids by making bid modifications, to achieve greater control of the time and location of your ad.

Learn more here: https://support.google.com/partners/answer/6209121?hl=en

Related Google Adwords Fundamental Certification Questions:

  1. While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together?
  2. When building a keyword list for a Display Network campaign, you should do which of the following?
  3. You signed 3 new clients, each with an existing AdWords account. What’s the best way to manage these accounts?
  4. Target cost-per-acquisition (CPA) bidding can help drive conversions by using your conversion history and:
  5. Your client noticed last month that his ad often showed up beside another advertiser’s ad for the same search terms?

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