Which two metrics help show you how many people found your ad compelling enough to actually click on it and visit your website? (Choose 2)

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Question: Which two metrics help show you how many people found your ad compelling enough to actually click on it and visit your website? (Choose 2)

  • Search terms
  • Clickthrough rate (CTR)
  • Clicks
  • Impressions

Answers:

  • Clickthrough rate (CTR)
  • Clicks

Related Google Adwords Fundamentals Free Questions:

  1. While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together?
  2. When building a keyword list for a Display Network campaign, you should do which of the following?
  3. You signed 3 new clients, each with an existing AdWords account. What’s the best way to manage these accounts?
  4. Target cost-per-acquisition (CPA) bidding can help drive conversions by using your conversion history and:
  5. Your client noticed last month that his ad often showed up beside another advertiser’s ad for the same search terms?

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