An advertiser should group their campaigns by:

Here are some best question and answers or practices for Google Adwords Fundamentals Certification exam

Question: An advertiser should group their campaigns by:

  • type of product or service
  • number of keywords
  • maximum cost-per-click (CPC) bids
  • number of ad groups per campaign

Answer: type of product or service

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Explanation: An marketer can group its advertisements according to product category or service type. An successful campaign structure is a reasonable rule of thumb to represent the structure of the site. You may generate a list of keywords that refer to the relevant ad text directly and advertisements that connect to that product’s website by building promotions and groups around a single topic or product. You may also apply URLs to your account to increase the consistency and importance of your advertising.

Learn more here: https://support.google.com/adwords/answer/2375470?hl=en

Related Google Ads Questions:

  1. While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together?
  2. When building a keyword list for a Display Network campaign, you should do which of the following?
  3. You signed 3 new clients, each with an existing AdWords account. What’s the best way to manage these accounts?
  4. Target cost-per-acquisition (CPA) bidding can help drive conversions by using your conversion history and:
  5. Your client noticed last month that his ad often showed up beside another advertiser’s ad for the same search terms?

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