How can a line item’s potential reach be increased from 1K to 1M targeted impressions?

How can a line item’s potential reach be increased from 1K to 1M targeted impressions

Question: How can a line item’s potential reach be increased from 1K to 1M targeted impressions?

  • Increase the bid and budget
  • Add targeting such as channel and environment
  • Add budget segments to the insertion order
  • Remove targeting such as keywords and exclusionary site lists

Answer is: Remove targeting such as keywords and exclusionary site lists

Explanation:

Forecasting the reach of line item items within Display & Video 360 enables you to design line items that will meet the objectives of your campaign. Reach forecasting information is automatically updated when you modify the settings for an item in the line, meaning you are able to:

  • Check to see if the line item is in line with your campaign’s goals.
  • Find out how each targeting option affects the range the line of product.
  • Check out how changing your bid or budget affects the performance.

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