When creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords

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Question: When creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords?

  • Google Ads only shows an ad for keywords with proper spelling and plural forms
  • Your keyword list would be disapproved based on Google’s advertising policies
  • Google Ads can automatically include these variations for you
  • Broad match includes the exact words and phrases a user searches for

Answer: Google Ads can automatically include these variations for you

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Explanation: You can avoid misleading and plural variants of keywords when building a keyword list, since Google Ads will contain these variants for you automatically. Broad match lets your ad display a keyword if anyone searches for that sentence, similar sentences, individual or plural forms, misprints, synonymics, stemming, searches and other specific variations.

Learn more here: https://support.google.com/google-ads/answer/2407779

Related Google Certification Courses Free Questions:

  1. While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together?
  2. When building a keyword list for a Display Network campaign, you should do which of the following?
  3. You signed 3 new clients, each with an existing AdWords account. What’s the best way to manage these accounts?
  4. Target cost-per-acquisition (CPA) bidding can help drive conversions by using your conversion history and:
  5. Your client noticed last month that his ad often showed up beside another advertiser’s ad for the same search terms?
  6. Which two metrics help show you how many people found your ad compelling enough to actually click on it and visit your website? (Choose 2)
  7. An advertiser wants to create ads that target potential customers in California. Which targeting method should this advertiser use to target these customers?
  8. An advertiser should group their campaigns by:
  9. Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?
  10. Tom wants to promote his windshield repair company’s emergency service by reaching people right?

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