When building a keyword list for a Display Network campaign, you should do which of the following?

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Question: When building a keyword list for a Display Network campaign, you should do which of the following:

• Use Display Campaign Optimizer to identify new keywords
• Only include exact match keywords
• Only use Keyword Planner to identify new keywords
• Include keywords that are related to the websites your customers visit

Answer: Include keywords that are related to the websites your customers visit

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Explanation: Keywords for the Display Network campaign should be used that relate to the websites your customers are visiting during creating a keyword list. The choice of keywords is to link your advertising to people most likely to be interested in your company. Based on what you know of your customers, choose keywords that appear on your customers’ visit websites too.

Learn More Here: https://support.google.com/google-ads/answer/2453986?hl=en

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