Target cost-per-acquisition (CPA) bidding can help drive conversions by using your conversion history and:

Here are some best question and answers or practices for google ads fundamental exam

Question: Target cost-per-acquisition (CPA) bidding can help drive conversions by using your conversion history and:

  • cost-per-acquisition (CPA) goals to show the optimal ad when a conversion is more likely
  • cost-per-click (CPC) goals to show the optimal ad when a conversion is more likely
  • cost-per-acquisition (CPA) goals to raise your bid when a conversion is more likely
  • cost-per-click (CPC) goals to raise your bid when a conversion is more likely

Answer: cost-per-acquisition (CPA) goals to raise your bid when a conversion is more likely

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Explanation: A bid for cost-per-acquisition (CPA) can help drive conversions through your conversion history and cost-per-click (CPC) goals to lift your bid when it is more likely to be conversioned. The CPA bid uses your monitoring data to stop money – losing clicks and to achieve further conversions at a lower price. Based on your conversion history campaign, the CPA bid target can find the best cost-per-click (CPC) offer each time your ad is eligible. It sets higher CPC offers for more precious clicks and lower CPC offers for less precious clicks.

Learn more here: https://support.google.com/adwords/answer/2390684

Related Google Ads Questions:

  1. While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together?
  2. When building a keyword list for a Display Network campaign, you should do which of the following?
  3. You signed 3 new clients, each with an existing AdWords account. What’s the best way to manage these accounts?

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