Question: What data cannot be evaluated with a Standard or General performance report?
- Viewability metrics across each IO and line item
- Clicks and conversions for individual creatives
- Impressions and eCPM by website
- The match ratio of third- and first-party audience segments
Answer is: The match ratio of third- and first-party audience segments
Match ratio is the matching ratio refers to the degree of similarities between users on the first-party audience list and the people on a third-party audience list. This is not something you can assess using an Standard and General reports on performance.
A general or standard performance report is helpful in the event that you need to observe any changes to your campaigns’ performance.
Learn more here: https://support.google.com/displayvideo/answer/3284116
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Query: What data cannot be evaluated with a Standard or General performance report?