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components of Quality Score

Every time that your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score and

September 24, 2021

Every time that your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score and:52

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disapproved for editorial reasons

Your client noticed that his ad was disapproved for editorial reasons. Why is it important for him to understand and abide by Google’s advertising policies

September 24, 2021

Your client noticed that his ad was disapproved for editorial reasons. Why is it important for him to understand and abide by Google’s advertising policies

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very disorganized Google Ads

Cliff just started working with a client who has a very disorganized Google Ads account. What’s an effective way for him

September 24, 2021

Question: Cliff just started working with a client who has a very disorganized Google Ads account. What’s an effective way for him to begin restructuring his client’s account? Create multiple campaigns, each with a set of related keywords Create campaigns based on the structure of his client’s website Create one campaign with a broad selection […]

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mobile devices versus computers

Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets.

September 23, 2021

Question: Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client’s bidding strategy? Use target search page location to help get your client’s ads to the top of mobile search page results Set a mobile bid […]

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targeted campaign to reach people

Your travel agency client is running a very targeted campaign to reach people who are visiting Paris on vacation and don’t live in France

September 23, 2021

Question: Your travel agency client is running a very targeted campaign to reach people who are visiting Paris on vacation and don’t live in France. What would be an effective way to target this client’s customers? Create a campaign with ads and keywords written in French Create a campaign targeting Paris and languages other than […]

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gets more conversions from ads

Your client gets more conversions from ads that appear to people in Tokyo. What actions should you take to try and increase the number of conversions

September 23, 2021

Question: Your client gets more conversions from ads that appear to people in Tokyo. What actions should you take to try and increase the number of conversions for this client? Use a location bid adjustment to increase bids for customers in Tokyo Create a separate ad group to target ads and bids for Tokyo Use […]

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advertise on the Google Search

You would choose to advertise on the Google Search Network if you wanted to:

September 23, 2021

Question: You would choose to advertise on the Google Search Network if you wanted to: reach customers browsing websites related to your business reach customers while they’re searching for your products or services choose the types of websites where you want your ads to show choose from a range of ad formats, like video and […]

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Advertising on TV

Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns

September 23, 2021

Question: Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind? OR Print, Advertising on TV and radio advertising typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with […]

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sells t-shirts featuring vintage

Donna sells t-shirts featuring vintage album covers. She wants people searching for unusual t-shirts to find her website,

September 21, 2021

Question: Donna sells t-shirts featuring vintage album covers. She wants people searching for unusual t-shirts to find her website, but she also thinks people interested in music might make a purchase. What campaign type would you recommend? Donna sells t-shirts featuring vintage album covers. She wants people searching for unusual t-shirts to find her website, […]

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What’s the benefit of having multiple ads in an ad group

What’s the benefit of having multiple ads in an ad group?

September 21, 2021

Know What’s the benefit of having multiple ads in an ad group? Question: What’s the benefit of having multiple ads in an ad group? AdWords will automatically match each ad to the keywords it’s most relevant to Ads are only eligible to show ad extensions if there are more than one ad in that group […]

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