Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns

Question: Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?

OR

Print, Advertising on TV and radio advertising typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?

• AdWords budgets can only be set once annually and require a fixed commitment
• Online campaigns are highly measurable and can often automate a positive ROI. It can be strategic to capture all traffic without a predetermined budget as long as ROI is positive
• Online campaigns generate clicks, whereas other channels generate exposure
• Budgets cannot be applied to online campaigns due to constant changes in traffic

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Answer: Online campaigns are highly measurable and can often automate a positive ROI. It can be strategic to capture all traffic without a predetermined budget as long as ROI is positive

Explanation: Advertising on TV, print and radio generally require the use of a budget. Advertising campaigns offer greater flexibility, without a set budget and are extremely measurable. It is possible to track all traffic, without any budget, so long as ROI will be positive.

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