Question: Your travel agency client is running a very targeted campaign to reach people who are visiting Paris on vacation and don’t live in France. What would be an effective way to target this client’s customers?
- Create a campaign with ads and keywords written in French
- Create a campaign targeting Paris and languages other than French
- Create a campaign targeting French and regions other than Paris
- Create a keyword list with the exact match keyword “Paris” and negative keyword “France”
Correct answer is: Create a campaign targeting Paris and languages other than French
Explanation: An effective method to target those who are traveling to Paris on vacation but do not reside within France is to design an ad campaign that targets Paris as well as other languages other that French. By setting the location of your ads you can choose the regions where your advertisements will appear. The language settings let you place your advertisements on Google products as well as third-party websites in the language that your clients speak.
Learn more here: https://support.google.com/google-ads/answer/1722078
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