Question: Your client gets more conversions from ads that appear to people in Tokyo. What actions should you take to try and increase the number of conversions for this client?
- Use a location bid adjustment to increase bids for customers in Tokyo
- Create a separate ad group to target ads and bids for Tokyo
- Use the user location view to understand if people who click your ads are located in Tokyo
- Refine where your ads show by adding the keyword “Tokyo”
Answer is: Use a location bid adjustment to increase bids for customers in Tokyo
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Explanation: The client’s conversion rate is higher by displaying ads to those in Tokyo. Try “location bid adjustment” to increase the amount of conversions for this particular client. Since you must make use of location bid adjustments to show your ads more or less often to people in specific cities, countries or other areas of the world.
Learn more here: https://support.google.com/google-ads/answer/2732132
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