Every time that your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score and

components of Quality Score

Question: Every time that your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score and:52

  • the daily budget you’ve set
  • your historical conversion rate
  • the expected impact of extensions and other ad formats
  • the search ranking of your website

Correct answer is: the expected impact of extensions and other ad formats

Explanation: Each time your ad becomes allowed to be displayed, Google Ads calculates its Ad Rank by using the amount you bid, the components of the Quality Score as well as the expected impact of extensions as well as other formats for ads. A number that determines the position of your ad (where ads appear on a webpage) and whether your advertisements will be displayed in any way. It is determined based on your amount of bid as well as the parts that make up Quality Score (expected click-through rates as well as the relevance of ads, as well as the landing page experience) and the anticipated effect of extensions as well as other advertising formats.

Learn more here: https://support.google.com/google-ads/answer/1752122

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