What’s the benefit of having multiple ads in an ad group?

What’s the benefit of having multiple ads in an ad group

Know What’s the benefit of having multiple ads in an ad group?

Question: What’s the benefit of having multiple ads in an ad group?

  • AdWords will automatically match each ad to the keywords it’s most relevant to
  • Ads are only eligible to show ad extensions if there are more than one ad in that group
  • Ads are only eligible to show at the top of the page if there are more than one ad in that ad group
  • When using optimize for clicks, Google Ads will automatically rotate your ads and give the best performing ones a better chance of showing more often

Answer: When using optimize for clicks, Google Ads will automatically rotate your ads and give the best performing ones a better chance of showing more often

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Explanation:

The Benefit of having several ads within an ad group is that when you use optimize for clicks Google Ads will automatically rotate your advertisements and provide those that are most successful the best chance of being displayed more frequently. A preference for the ad that your group should be shown (when there are more than one ad). Ad rotation settings are beneficial as they allow you to have the option of requesting what ads you want to see. For instance, you could ask to have your most effective ads appear more frequently or state that you’d like your advertisements to be displayed more equally.

In the event that you’ve more than one ad within your ad group Google will change the ad it is displayed based on the settings for ad rotation.

Learn more here: https://support.google.com/google-ads/answer/112876

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