Question: Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client’s bidding strategy?
- Use target search page location to help get your client’s ads to the top of mobile search page results
- Set a mobile bid adjustment to increase bids for searches on mobile devices
- Set a mobile bid adjustment to decrease bids for searches on computers and tablets
- Use enhanced cost-per-click (ECPC) to increase bids that are likely to result in conversions from mobile devices
Correct answer is: Set a mobile bid adjustment to increase bids for searches on mobile devices
If you notice that more estimates of total conversions being generated by mobile devices than tablets and computers, then you need to set up an adjustable bid for mobile devices to boost bids for searches made on mobile devices. This can be done through bid adjustment.
Bid adjustments let you display your ads less or more often based on the location they are displayed, what time, and when people are searching. In some cases, the value of a click is greater to you when it’s via a mobile device or at a specific time of the day or from a certain area.
Learn more here: https://support.google.com/google-ads/answer/2732132
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