Question: Cliff just started working with a client who has a very disorganized Google Ads account. What’s an effective way for him to begin restructuring his client’s account?
- Create multiple campaigns, each with a set of related keywords
- Create campaigns based on the structure of his client’s website
- Create one campaign with a broad selection of keywords
- Create one campaign for all the products his client offers
Correct answer is: Create campaigns based on the structure of his client’s website
The way you structure your client’s campaign is based upon the design of your client’s site is a ideal approach and the best way for organizing.With Google Ads you can arrange your account into different campaigns, with each focused on a specific purpose, like getting people to visit your site or offering an item or service. If your company is a part of several geographical areas, you may decide to set up a distinct campaign for each region.
An effective strategy is to structure your campaigns according to how you structure your site. This will allow you to design campaigns based on specific topics or products. For instance electronics retailers could develop campaigns for specific product categories, like cameras and televisions.
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