How can a site be blacklisted from an advertiser’s media buys?

How can a site be blacklisted from an advertiser’s media buys?

Question: How can a site be blacklisted from an advertiser’s media buys?

  • Use the audience composition report and exclude audiences that visit that site
  • Identify the website’s key phrases and use them in keyword exclusion targeting
  • Add the URL to the advertiser’s URL field
  • Add the URL to a channel that is assigned to the advertiser’s exclusionary channel targeting

The correct answer is: Add the URL to a channel that is assigned to the advertiser’s exclusionary channel targeting

Explanation: This means that you use a channel to create a preset, exclusionable list of publishers for which your ads don’t want to be served. You cannot exclude a placement from the advertiser level. Additional placements can be excluded at the ad-group level.

Learn more here:  https://support.google.com/displayvideo/answer/2717490

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