➤➤?Adam, a flower shop owner, wants to drive phone calls to his store. Which Adwords tool should he use to track how many calls result from ad clicks on a mobile phone?

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Question: Adam, a flower shop owner, wants to drive phone calls to his store. Which Adwords tool should he use to track how many calls result from ad clicks on a mobile phone?

• Search terms report
• Impressions
• Reach and frequency
• Conversion tracking

Answer is:

• Conversion tracking

Explanation: Adam, a flower shop owner wants to drive phone calls into his store.Tracking conversionHe should track the number of calls that result from mobile phone ads. Conversion tracking can be used to track phone calls that are important to your business.

• Calls from ads
• Calls to a phone number on your website:
• Clicks on a number on your mobile website
• Import call conversions

Learn more here: https://support.google.com/adwords/answer/6100664

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1. While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together?
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8. An advertiser should group their campaigns by:
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