Which of the following items is not a component of Quality Score?

Google Search Ads Metrics

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Question: Which of the following items is not a component of Quality Score?

  • Landing page experience
  • Maximum cost-per-click (max. CPC) bid
  • Ad relevance
  • Expected clickthrough rate (CTR)

Answer is:

  • Maximum cost-per-click (max. CPC) bid

Explanation: Maximum cost-per click (max. CPC (cost-per-click) bidisn’t a component Quality Score. You can see your current Quality Score and its components with the following 4 Quality Score status columns. Qual. Score, Landing page experience and Ad relevance. Expected clickthrough rates (CTR).

Learn more here: https://support.google.com/adwords/answer/2454010

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Related Google Search Ads Metrics practices & Search Certification Courses Free Questions:

  1. While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together?
  2. When building a keyword list for a Display Network campaign, you should do which of the following?
  3. You signed 3 new clients, each with an existing AdWords account. What’s the best way to manage these accounts?
  4. Target cost-per-acquisition (CPA) bidding can help drive conversions by using your conversion history and:
  5. Your client noticed last month that his ad often showed up beside another advertiser’s ad for the same search terms?
  6. Which two metrics help show you how many people found your ad compelling enough to actually click on it and visit your website? (Choose 2)
  7. An advertiser wants to create ads that target potential customers in California. Which targeting method should this advertiser use to target these customers?
  8. An advertiser should group their campaigns by:
  9. Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?
  10. Tom wants to promote his windshield repair company’s emergency service by reaching people right?

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