Question: What should be used to investigate why a line item isn’t winning the majority of qualifying open auction impressions?
- A General or Standard report grouped by channel
- The “Line Item Settings” CSV
- The Inventory Marketplace forecast
- The line item’s impressions lost chart
Answer is: The line item’s impressions lost chart
Explanation: The chart of impressions lost illustrates over the last seven days, the number of additional impressions that were in line with your line items’ target could have been bought.
Impressions are lost because of your line items’:
- Frequency cap is too low, or
- Budget is too low, or
- Bid is too low
Learn more here: https://support.google.com/displayvideo/answer/3721824
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Query: What should be used to investigate why a line item isn’t winning the majority of qualifying open auction impressions?