What is the recommended next step if you noticed from the Search terms report that certain terms are leading to a high number of clicks on your ads?

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Question: What is the recommended next step if you noticed from the Search terms report that certain terms are leading to a high number of clicks on your ads?

  • Add search terms that are not leading to many clicks as negative keywords
  • Add sitelinks to your ads to make them even more prominent
  • Make sure all of these search terms are included as keywords, regardless of relevance
  • Make sure relevant search terms are keywords and adjust your bid or ad text for these keywords

Answer: Make sure relevant search terms are keywords and adjust your bid or ad text for these keywords

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Explanation: If, in the Search Phrases report, you discover that specific terms lead to a significant amount of clicks on your advertising, the next step is to verify that the appropriate search terms are keywords for these terms and alter your offer or ad content.

Use the Report on Search Terms to examine how advertising are done in the Search Network when actual searches are initiated. Identify and add to the list of keywords fresh search phrases with high potential. Look for search terms which are not as relevant for your company and list them as bad keywords.

Learn more here: https://support.google.com/adwords/answer/2472708?hl=en

Related Google Ads Display Assessment Quizlet Courses Free Questions:

  1. While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together?
  2. When building a keyword list for a Display Network campaign, you should do which of the following?
  3. You signed 3 new clients, each with an existing AdWords account. What’s the best way to manage these accounts?
  4. Target cost-per-acquisition (CPA) bidding can help drive conversions by using your conversion history and:
  5. Your client noticed last month that his ad often showed up beside another advertiser’s ad for the same search terms?
  6. Which two metrics help show you how many people found your ad compelling enough to actually click on it and visit your website? (Choose 2)
  7. An advertiser wants to create ads that target potential customers in California. Which targeting method should this advertiser use to target these customers?
  8. An advertiser should group their campaigns by:
  9. Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?
  10. Tom wants to promote his windshield repair company’s emergency service by reaching people right?

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