Question: What is the correct Display & Video 360 account hierarchy?
- Insertion order > Partner > Line > Advertiser
- Account > Line item > Advertiser > Insertion order > Partner
- Partner > Campaign > Advertiser > Insertion order > Line item > Creative
- Partner > Advertiser > Campaign > Insertion order > Line item > Creative
The correct answer is: Partner > Advertiser > Campaign > Insertion order > Line item > Creative
In-Display and Video 360 Partners represent trade desks, agencies or big individual advertisers. It is the top of the order of. Then, the advertisers arrive from the partners. After that then, the Campaigns module will be introduced, which lets you design and execute the cross-channel media plan. You’ll continue to design optimizing, analyzing, and monitoring lines items, campaigns and insertion orders.
Insertion orders are documents which contains a collection of line items associated with the same campaign. Insertion orders could also include the frequency cap, pacing parameters cost of partners, as well as standard targets in line item.
Each item , along with its specifics is referred to as the line item in the Sales or Purchase Order. In simple terms, if you create a sales order for 10 items each item is referred to as an item line.
In the final part of this structure, the creatives appear. Creatives are the words used in ad design or copy that convey messages to prospective buyers or audiences, or to pursue their efforts to generate sales.
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Query: What is the correct Display & Video 360 account hierarchy?