To access a first-party audience list from a Floodlight tag in Display & Video 360, what step should be taken in Campaign Manager?

Question: To access a first-party audience list from a Floodlight tag in Display & Video 360, what step should be taken in Campaign Manager?

  • Add a Display & Video 360 macro to the Floodlight Tag
  • Set the Floodlight tag to accept Dynamic tags
  • Add a custom variable for audience targeting
  • Assign the Floodlight tag to an audience list

Answer is: Assign the Floodlight tag to an audience list

Explanation:

If you’ve tied to your Floodlight settings to the advertiser you’re using, you’ll be in a position to make new lists of audiences available in Display and Video 360 after they’ve been made Floodlight actions in the Campaign Manager. Sometimes, it can take as long as 1 hour in order for new Floodlight event to show up in Display and Video 360.

Learn more herehttps://support.google.com/displayvideo/answer/2949947

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Query: To access a first-party audience list from a Floodlight tag in Display & Video 360, what step should be taken in Campaign Manager?

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