In addition to how much the advertiser will pay, which two factors are decided by the AdWords auction? (Choose 2).

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Question: In addition to how much the advertiser will pay, which two factors are decided by the AdWords auction? (Choose 2).
(Select All Correct Responses)

  • Whether or not the ad actually shows
  • How quickly your landing page will load once a user clicks on the ad
  • The design of the ad, including font and color
  • The ad’s position on the page

Answers:

  • How quickly your landing page will load once a user clicks on the ad
  • The design of the ad, including font and color

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Explanation: In addition to how much the advertiser will pay, Whether or not the ad actually shows and the ad’s position on the page are thetwo factors are decided by the Google Ads auction.Now, those are a lot of factors! Your bid, the impact of ad formats you have enabled, your ad’s expected clickthrough rate (CTR), ad relevancy, and finally, the landing page experience when users click on your ad — these are all influential.

Related Google Adwords Fundamentals Free Questions:

  1. While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together?
  2. When building a keyword list for a Display Network campaign, you should do which of the following?
  3. You signed 3 new clients, each with an existing AdWords account. What’s the best way to manage these accounts?
  4. Target cost-per-acquisition (CPA) bidding can help drive conversions by using your conversion history and:
  5. Your client noticed last month that his ad often showed up beside another advertiser’s ad for the same search terms?
  6. Which two metrics help show you how many people found your ad compelling enough to actually click on it and visit your website? (Choose 2)
  7. An advertiser wants to create ads that target potential customers in California. Which targeting method should this advertiser use to target these customers?
  8. An advertiser should group their campaigns by:
  9. Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?
  10. Tom wants to promote his windshield repair company’s emergency service by reaching people right?

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