Question: How can a site be blacklisted from an advertiser’s media buys?
- Use the audience composition report and exclude audiences that visit that site
- Identify the website’s key phrases and use them in keyword exclusion targeting
- Add the URL to the advertiser’s URL field
- Add the URL to a channel that is assigned to the advertiser’s exclusionary channel targeting
The correct answer is: Add the URL to a channel that is assigned to the advertiser’s exclusionary channel targeting
Explanation: This means that you use a channel to create a preset, exclusionable list of publishers for which your ads don’t want to be served. You cannot exclude a placement from the advertiser level. Additional placements can be excluded at the ad-group level.
Learn more here: https://support.google.com/displayvideo/answer/2717490
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Contents
- 0.1 Here Are Some Display And Video Certification Exam Answers:
- 0.2 Here Are Some Google Ads Fundamental Exam Certification Answers:
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Query: How can a site be blacklisted from an advertiser’s media buys?