How can a group of URLs be excluded across advertisers?

Question: How can a group of URLs be excluded across advertisers?

  • Cross-match a group of URLs with their sensitive categories and block them in Brand Safety targeting
  • Upload an Inventory Availability report into the line item’s verification settings
  • Contact support to exclude the list of URLs
  • Create a channel of URLs and exclude it in advertiser or partner-level targeting

Answer is: Create a channel of URLs and exclude it in advertiser or partner-level targeting

Explanation: After you’ve created channels, you can block it from being used by your advertiser or partner. The channels that you blacklist are blocked for all your partners’ advertisements campaigns, insertion orders as well as line items (or when they’re set to an advertiser, in all entities associated with the same advertiser). Follow the steps below to create a channel. Go to your advertiser’s or Partner’s Settings, and then click Targeting on the menu left. Look for Channels and URLs and click Edit to edit. Find the name of the channel and select Block and then select Done. Save your settings.

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