Research for a client who owns used car dealerships show that people who visit his website also visit certain popular car blogs.
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When reviewing your client’s Search Network campaign, you notice that the ads in one of the ad groups have a low average position.
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Google Ads Fundamental Exam Answers: You can use Keyword Planner to identify? Answer: the amount of traffic potential keywords you might get
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Every time that your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score and:52
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Your client noticed that his ad was disapproved for editorial reasons. Why is it important for him to understand and abide by Google’s advertising policies
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Question: Cliff just started working with a client who has a very disorganized Google Ads account. What’s an effective way for him to begin restructuring his client’s account? Create multiple campaigns, each with a set of related keywords Create campaigns based on the structure of his client’s website Create one campaign with a broad selection […]
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Question: Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client’s bidding strategy? Use target search page location to help get your client’s ads to the top of mobile search page results Set a mobile bid […]
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Question: Your travel agency client is running a very targeted campaign to reach people who are visiting Paris on vacation and don’t live in France. What would be an effective way to target this client’s customers? Create a campaign with ads and keywords written in French Create a campaign targeting Paris and languages other than […]
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Question: Your client gets more conversions from ads that appear to people in Tokyo. What actions should you take to try and increase the number of conversions for this client? Use a location bid adjustment to increase bids for customers in Tokyo Create a separate ad group to target ads and bids for Tokyo Use […]
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Question: You would choose to advertise on the Google Search Network if you wanted to: reach customers browsing websites related to your business reach customers while they’re searching for your products or services choose the types of websites where you want your ads to show choose from a range of ad formats, like video and […]
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