Question: When reviewing your client’s Search Network campaign, you notice that the ads in one of the ad groups have a low average position. Which flexible bid strategy should you use to help improve the position of these ads?
- Maximize clicks
- Enhance cost-per-click (CPC)
- Target return on ad spend (ROAS)
- Target search page location
Correct answer is: Target search page location
Explanation: If you observe that an advertisement in an ad group is in an inferior percentage of the average, Target search page locationthat is an automated bid strategy you can apply to increase the positioning of the ads. “Target search page location” is a kind of multi-faceted bid method that allows bidding across various ads, campaigns, and even keywords to place your ads at in the upper part of the webpage or at the beginning in Google result pages.
Learn more here: https://support.google.com/google-ads/answer/2979071
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