An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?

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Question: An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?99

• The profit derived from a paid click
• The bids of the next closest advertiser
• The average profit per conversion
• The Quality Score of the keyword

Answer: The profit derived from a paid click

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Explanation: The profit earned from a sponsored click be most essential consideration while determining keyword bids, for the advertiser who is aiming to boost conversions is employing manual cost-per-click (CPC) bidding.How do you recognize what CPC to set? You can map this out depending on what you know about your business and the value of a purchase. For example, a new client is likely to be worth more if you sell US$5.000 diamond rings than if you sell US$0.99 packages of gum.

You set max once. Once. You will notice how many clicks your advertising begin to build, and if those clicks lead to business outcomes on your website. CPC numbers that are comfortable with you

Learn more here: https://support.google.com/adwords/answer/2464960?hl=en

Related Google Ads Exam Questions & Search Certification Courses Free Questions:

1. While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together?
2. When building a keyword list for a Display Network campaign, you should do which of the following?
3. You signed 3 new clients, each with an existing AdWords account. What’s the best way to manage these accounts?
4. Target cost-per-acquisition (CPA) bidding can help drive conversions by using your conversion history and:
5. Your client noticed last month that his ad often showed up beside another advertiser’s ad for the same search terms?
6. Which two metrics help show you how many people found your ad compelling enough to actually click on it and visit your website? (Choose 2)
7. An advertiser wants to create ads that target potential customers in California. Which targeting method should this advertiser use to target these customers?
8. An advertiser should group their campaigns by:
9. Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?
10. Tom wants to promote his windshield repair company’s emergency service by reaching people right?

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