Question: What data cannot be evaluated with a Standard or General performance report?
- Viewability metrics across each IO and line item
- Clicks and conversions for individual creatives
- Impressions and eCPM by website
- The match ratio of third- and first-party audience segments
Answer is: The match ratio of third- and first-party audience segments
Explanation:
Match ratio is the matching ratio refers to the degree of similarities between users on the first-party audience list and the people on a third-party audience list. This is not something you can assess using an Standard and General reports on performance.
A general or standard performance report is helpful in the event that you need to observe any changes to your campaigns’ performance.
Learn more here: https://support.google.com/displayvideo/answer/3284116
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Contents
- When is a “view” counted for TrueView campaigns?
- To activate the creative approvals process for a new creative, what step must be taken?
- When users make changes to a line item or insertion order, where are those changes displayed?
- How can a creative be submitted for audit after it’s been rejected and fixed?
- What is required for creative approval?
- To send data from Campaign Manager to Display & Video 360, what initial step should be taken?
- Which two views show the revenue and conversion metrics for line items? (select two)
- What report can help verify if pixels load correctly on a webpage?
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Query: What data cannot be evaluated with a Standard or General performance report?
