Which of the following items is not a component of Quality Score?

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Question: Which of the following items is not a component of Quality Score?

• Landing page experience
• Maximum cost-per-click (max. CPC) bid
• Ad relevance
• Expected clickthrough rate (CTR)

Answer is:

• Maximum cost-per-click (max. CPC) bid

Explanation: Maximum cost-per click (max. CPC (cost-per-click) bidisn’t a component Quality Score. You can see your current Quality Score and its components with the following 4 Quality Score status columns. Qual. Score, Landing page experience and Ad relevance. Expected clickthrough rates (CTR).

Learn more here: https://support.google.com/adwords/answer/2454010

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Related Google Search Ads Metrics practices & Search Certification Courses Free Questions:

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8. An advertiser should group their campaigns by:
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