⮞⮞?Paige’s Pet Store is deciding on keywords for a new Google Ads campaign. How should Paige set up her AdWords keywords?

Google Ads Keywords

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Question: Paige’s Pet Store is deciding on keywords for a new Google As campaign. How should Paige set up her AdWords keywords?

  • Use negative keywords for terms that are related to pets and animals.
  • Use general keywords to reach a specific audience.
  • Bundle similar keywords together in one ad group based on common themes.
  • Use the Keyword Planner to come up with keyword ideas for Display Network campaigns.

Answer is:

  • Bundle similar keywords together in one ad group based on common themes.

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Explanation: Paige’s Pet Store is currently deciding keywords for a new Google Ads Campaign. Paige created her Google Ads keywords and bundled related keywords together in an ad group that was based on the same themes. Pick a narrow theme for each ad group and create ad grouped around it. Use keywords that are related to each ad group. You might also consider having your ads include at least one keyword in the headline. This is because when someone searches a keyword that matches their keyword, and sees both ads that mention it and one that doesn’t, they are more likely think the first ad is the most relevant.

Learn more herehttps://support.google.com/adwords/answer/6372655

Related Google Ads Keywords Exam practices & Search Certification Courses Free Questions:

  1. While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together?
  2. When building a keyword list for a Display Network campaign, you should do which of the following?
  3. You signed 3 new clients, each with an existing AdWords account. What’s the best way to manage these accounts?
  4. Target cost-per-acquisition (CPA) bidding can help drive conversions by using your conversion history and:
  5. Your client noticed last month that his ad often showed up beside another advertiser’s ad for the same search terms?
  6. Which two metrics help show you how many people found your ad compelling enough to actually click on it and visit your website? (Choose 2)
  7. An advertiser wants to create ads that target potential customers in California. Which targeting method should this advertiser use to target these customers?
  8. An advertiser should group their campaigns by:
  9. Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?
  10. Tom wants to promote his windshield repair company’s emergency service by reaching people right?

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