➤➤?An advertiser wants to achieve the top position in paid search results. Which recommendations would improve

Google Search Ads Exam

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Question: An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position?

  • Improve Quality Score and increase cost-per-click (CPC)
  • Decrease cost-per-click (CPC) and increase daily budget
  • Decrease cost-per-click (CPC) and decrease daily budget
  • Improve Quality Score and decrease cost-per-click (CPC)


  • Improve Quality Score and increase cost-per-click (CPC)

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Explanation: It is easy to get the top spot in paid search results. Just improve your Quality Score and increase the cost-per-click (CPC) and determine the position of your ad on the page.

The Ads at top of pages generally have the following qualities.

High relevancy: Your ad text is relevant to the person who sees it.
Excellent performance over time: The ads consistently generate clicks.
Competitive bids: The bid of the ad is competitive with other advertisers, and it exceeds the top-of-page bid estimate.

Learn more here: https://support.google.com/adwords/answer/1722087?hl=en

Related Google Search Ads Exam practices & Search Certification Courses Free Questions:

  1. While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together?
  2. When building a keyword list for a Display Network campaign, you should do which of the following?
  3. You signed 3 new clients, each with an existing AdWords account. What’s the best way to manage these accounts?
  4. Target cost-per-acquisition (CPA) bidding can help drive conversions by using your conversion history and:
  5. Your client noticed last month that his ad often showed up beside another advertiser’s ad for the same search terms?
  6. Which two metrics help show you how many people found your ad compelling enough to actually click on it and visit your website? (Choose 2)
  7. An advertiser wants to create ads that target potential customers in California. Which targeting method should this advertiser use to target these customers?
  8. An advertiser should group their campaigns by:
  9. Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?
  10. Tom wants to promote his windshield repair company’s emergency service by reaching people right?

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