Question: Which bidding strategy should Sara use if her goal is to get more people to call her local catering business?
- Cost-per-view (CPV)
- Cost-per-thousand-impressions (CPM)
- Cost-per-click (CPC)
- Cost-per-acquisition (CPA)
Correct answer is: Cost-per-acquisition (CPA)
Sara should use Cost-per-acquisition (CPA) if her goal is to get more people to call her local catering business.
Utilize conversion tracking to assist you in determining how effective your ads for call-only and using location extensions or call numbers can result in phone calls.This type of conversion tracking will track the call as a conversion when it is longer than the minimum duration you specify.
Conversion tracking lets you benefit from automated bid strategies like Target Cost-Per-Action (CPA).
Learn more here: https://support.google.com/google-ads/answer/6268632
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