Which bidding strategy should Sara use if her goal is to get more people to call her local catering business?

Question: Which bidding strategy should Sara use if her goal is to get more people to call her local catering business?

• Cost-per-view (CPV)
• Cost-per-thousand-impressions (CPM)
• Cost-per-click (CPC)
• Cost-per-acquisition (CPA)

Correct answer is: Cost-per-acquisition (CPA)

Explanation:

Sara should use Cost-per-acquisition (CPA) if her goal is to get more people to call her local catering business.

Utilize conversion tracking to assist you in determining how effective your ads for call-only and using location extensions or call numbers can result in phone calls.This type of conversion tracking will track the call as a conversion when it is longer than the minimum duration you specify.

Conversion tracking lets you benefit from automated bid strategies like Target Cost-Per-Action (CPA).

Learn more here: https://support.google.com/google-ads/answer/6268632

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