Question: What step should an advertiser take to exclude sensitive categories using a supported third-party verification tool?
- Contact support with a list of the categories that need to be excluded using a specific third-party verification service
- Upload the categories into Campaign Manager’s Verification system
- Implement tracking tags with 1×1 pixels that call the third-party’s verification system
- Select the integrated third-party from “Other Verification Services” in Brand Safety targeting
The correct answer is: Select the integrated third-party from “Other Verification Services” in Brand Safety targeting
Explanation:
Third-party verification technology can be used to enforce brand safety standards for impressions that you buy. Third-party pre-bid verification settings can be found in Targeting, then Brand Safety.
Advertisers can exclude sensitive categories and digital content labels. These exclusions can be used to set a baseline level of brand-suitable targeting for all campaigns, insertion orders and line items.
Here’s how:
- Navigate to Advertiser and then Settings and then Targeting.
- Click Edit to expand targeting criteria and make changes.
- Click Save.
Learn more here: https://support.google.com/displayvideo/answer/3032915
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Query: What step should an advertiser take to exclude sensitive categories using a supported third-party verification tool?
