What is the difference between Programmatic Guaranteed deals and preferred deals?

What is the difference between Programmatic Guaranteed deals and preferred deals?

Question: What is the difference between Programmatic Guaranteed deals and preferred deals?

  • Programmatic Guaranteed deals are incompatible with conversion pixels
  • Preferred deals have required minimum spend
  • Preferred deals do not allow targeting edits in Display & Video 360
  • Programmatic Guaranteed deals have required minimum spend

Answer is: Programmatic Guaranteed deals have required minimum spend

Explanation: Programmatic Direct helps connect buyers and sellers of digital advertisements. Publishers, Programmatic Direct allows them to group particular inventory from their sites or applications (such as distinct formats such as verticals, audiences and subsites) and offer it to a worldwide marketer community to purchase through programmatically. Programmatic Guaranteed deals require minimum expenditures.

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