Question: How can a profit margin be applied to the revenue metric?
- Add a percent markup in the billing profile
- Assign the pixel to a line item’s conversion tracking
- Add a column and manually calculate revenue
- Assign a media cost markup to the partner revenue model
Answer is: Assign a media cost markup to the partner revenue model
Make use of a revenue model that is “media cost marking up” to determine your line item’s revenues in relation to marking up the line item’s media costs by a set percentage. The default revenue model for a partner’s partner model can be changed by navigating to the default Partner Revenue Model page of a partner’s settings. If required, you may set the revenue model for a specific line item on the Bid Pricing and Partner Revenue and Goals page within the line item’s settings.
Learn more here: https://support.google.com/displayvideo/answer/2696854
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