Your client is interested in switching from TV, print, and radio advertising. What are the return on investment (ROI) benefits of online advertising campaigns over traditional media advertising?

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Question: Your client is interested in switching from TV, print, and radio advertising. What are the return on investment (ROI) benefits of online advertising campaigns over traditional media advertising?

• Online advertising is always less expensive than traditional media
• Traditional media typically requires a predetermined quarterly budget, but online advertising usually lets you set your budget once a month at a fixed amount
• Traditional media is not always measurable, but online campaigns are highly measurable and you can analyze your click data
• Traditional media generates exposure, but online advertising campaign can guarantee sales

Answer:

• Traditional media is not always measurable, but online campaigns are highly measurable and you can analyze your click data

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Explanation: The advantages of Internet Ads (ROI) over conventional media ads are that traditional media are not necessarily readable, but highly measurable and analysable online ads are available. Explanation: The Return on Investment (ROI) Support the customer run the online campaign if they want to change their TV, print and radio ads.

Related Google Adwords Fundamentals Free Questions:

1. While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together?
2. When building a keyword list for a Display Network campaign, you should do which of the following?
3. You signed 3 new clients, each with an existing AdWords account. What’s the best way to manage these accounts?
4. Target cost-per-acquisition (CPA) bidding can help drive conversions by using your conversion history and:
5. Your client noticed last month that his ad often showed up beside another advertiser’s ad for the same search terms?
6. Which two metrics help show you how many people found your ad compelling enough to actually click on it and visit your website? (Choose 2)
7. An advertiser wants to create ads that target potential customers in California. Which targeting method should this advertiser use to target these customers?
8. An advertiser should group their campaigns by:
9. Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?
10. Tom wants to promote his windshield repair company’s emergency service by reaching people right?

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