✅✅?You can win a higher ad position in the auction with a lower cost-per-click (CPC) bid by:

Here are some best question and answers or Google Ads Low Cost Per Click and Free Course Answers

Question: You can win a higher ad position in the auction with a lower cost-per-click (CPC) bid by:

  • creating ads that include terms or phrases people are searching for
  • creating relevant ads and keywords, but not using ad extensions
  • creating ads that link to a generic landing page
  • creating high-quality ads and landing page/ creating relevant keywords and ads, and using ad extensions

Answer is:

  • creating relevant keywords and ads, and using ad extensions

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Explanation: You can get a better ad position by creating quality ads and landing pages. The expected impact of ad extensions, and other ad formats such as sitelinks, can also influence ad position. If two ads with similar quality and bids are competing, the ad with a better expected impact will usually appear in a higher place than the other.

Learn more here: https://support.google.com/adwords/answer/6300?hl=en

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