Question: Why would an advertiser use sitelinks?
- To showcase customer reviews with high-quality survey data
- let customers click a button to call the business
- To show a link that sends people to the app store or starts downloading an app
- To give customers quick access to multiple pages of an advertiser’s website
Answer is: To give customers quick access to multiple pages of an advertiser’s website
Explanation: Advertisers should make use of sitelinks to provide customers with quick access to various pages on the advertiser’s site. Sitelinks may lead users to specific pages of your website, such as store hours, your product, or other. Sitelinks can be displayed in various ways based on the location, device and other variables. When the extension for your site appears alongside one of your advertisements on a computer and displays up to six links that could appear within the same row or be used to fill up to 2 lines of your advertisement.
Learn more here: https://support.google.com/google-ads/answer/2375416
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