When targeting a private deal with a news publisher that constantly refreshes the text on the page, which targeting should be avoided?

When targeting a private deal with a news publisher that constantly refreshes the text on the page, which targeting should be avoided?

Question: When targeting a private deal with a news publisher that constantly refreshes the text on the page, which targeting should be avoided?

  • Time and Day
  • Demographics
  • Geography
  • Keyword

Answer is: Keyword

Explanation: Before content can be assigned to specific keywords or category targeting, it must be categorized. This can take several days after publication. Keyword and category targeting don’t work with inventory that contains new or frequently updated content (news, social media, etc.).

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Query: When targeting a private deal with a news publisher that constantly refreshes the text on the page, which targeting should be avoided?

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