Question: When reviewing the Search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s keywords?10
- Add the terms as exact match keywords
- Add the terms as phrase match keywords
- Add the terms as negative keywords
- Add the terms as keywords
Correct answer is: Add the terms as negative keywords
If you notice a number of terms that don’t match the content they’re promoting in the search terms report, you must include the terms in negative keyword lists.
Negative keywords are a crucial element of any campaign since they can ensure that your ads are only visible to those who are interested in what you have to offer. This additional amount of control will assist you in increasing your click-through rate (CTR) as well as lower your cost-per-click (CPC) and boost the return on investment.
Learn more here: https://support.google.com/google-ads/answer/105671
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