Question: When people search for your client’s watch repair business, they use very specific terms like “vintage watch repairs”. To show your ads for these searches, you’ll want to use:
- Negative match keywords
- Broad match keywords
- Exact match keywords
- Phrase match keywords
Answer is: Exact match keywords
Explanation: If people are searching for your client’s repair service, they will employ very specific phrases such as “vintage watch repairs”. To display your ads in these types of searches, it is best make sure to use”Exact match”keywords. The keyword settings permits your advertisement to only show when someone is searching for the exact words of your keyword or closely variations in your key phrase. The exact match phrase “bicycle bell” can cause your advertisement to only show the search term “bicycle bell” or close variants in the phrase “bicycle bell” exactly, with no other terms.
Learn more here: https://support.google.com/google-ads/answer/2407781
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