What step should be taken to view performance data for targeted audience segments?

What step should be taken to view performance data for targeted audience segments?

Question: What step should be taken to view performance data for targeted audience segments?

  • Go into the insertion orders default targeting and use the potential reach metric
  • Generate an Inventory Availability report and filter by all targeted audiences.
  • a Generate an audience composition report and filter for line items targeting audiences
  • Generate an audience performance report and select “include only targeted audience lists”

The correct answer is: Generate an audience performance report and select “include only targeted audience lists”

Explanation

Utilize the report on Audience Performance to determine how your line items did in the various lists of audience that are available for use in Display & Video 360. This report isn’t made available to TrueView Line Items.

This report examines all of the people you spoke to and categorizes your impressions, clicks and conversions according to the lists of audiences that the users were on. This does not only include first-party lists, but also third-party lists. To see performance information specifically targeted to specific audience segments You must create an audit report of the performance. Then, select “include only lists of targeted audiences”

Learn more here: https://support.google.com/displayvideo/answer/2650629

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