What does “converted clicks” measure?

Question: What does “converted clicks” measure?

• The total number of clicks within your chosen conversion window
• total number of conversions divided by the total number of clicks
• The total number of clicks that led to a conversion
• percentage of clicks that led to a conversion

Answer is:

• The total number of clicks that led to a conversion

Explanation: The “Converted clicks” column shows you the number of AdWords ad clicks resulting in one or more conversions within your chosen conversion window.

Learn more here: https://support.google.com/adwords/answer/1722022?hl=en

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