Maria noticed last month that her ad often showed up beside a competitor’s ad for the same search terms. How can Maria understand how her performance compares to that of other advertisers?
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?Laura runs an online store with a large inventory of children’s toys and games. Which ad format would you use for Laura’s campaign to
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A client that owns a fine-dining restaurant in London wants to get more phone calls from people researching places to eat on their mobile phones.
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Negative keywords can help advertisers better target their ads by:
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An advertiser wants to increase the Quality Score of a low-performing keyword. Which approach would you recommend?
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Let’s say your cost-per-click is $0.05 on average and you want around 200 clicks per day. What should you set as your daily budget?
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How are negative keywords different from other keywords?
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Your ad can show to a potential customers when your targeted language matches:
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When people search for your client’s watch repair business, they use very specific terms like “vintage watch repairs”. To show your ads for these searches, you’ll want to use:
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