?Maria noticed last month that her ad often showed up beside a competitor’s ad for the same search terms. How can Maria understand how her performance compares to that of other advertisers?

Question: Maria noticed last month that her ad often showed up beside a competitor’s ad for the same search terms. How can Maria understand how her performance compares to that of other advertisers?

• the Search terms report to see the termspeople were searching for when her ad was shown.
• Use the Auction insights report to show how often her ads rank higher in search results than those of other advertisers.
• Track the clicks and clickthrough rate (CTR)of her ad campaign.
• Use the paid & organic report to see howoften her website pages are showing in Google’s free organic search results.

Answer is:

• Use the Auction insights report to show how often her ads rank higher in search results than those of other advertisers.

Explanation: This Auction insights report lets you evaluate your performance against other advertisers taking part in the exact auctions that you are.

Learn more here: https://support.google.com/adwords/answer/2579754?hl=en

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