Question: An advertiser wants to increase the Quality Score of a low-performing keyword. Which approach would you recommend?
- Repeat the keyword as many times as possible in the ad text.
- Delete the keyword and add the keyword to the campaign again
- Increase the daily budget for the campaign in which the keyword is located
- Modify the ad associated with that keyword to direct to a highly-relevant landing page
Answer is: Modify the ad associated with that keyword to direct to a highly relevant landing page
Explanation: To increase quality score of a poorly performing keyword, you should alter the ad that is associated with the keyword to redirect it to an appropriate landing page. You’ll need to increase the relevancy of your keywords in order to improve their Quality Scores, or alter the match type to keywords that aren’t helping reach your goals in advertising or remove duplicate keywords from your account.
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